The Client:
Mercedes-Benz of Annapolis

The Challenge:
Located in Annapolis, Maryland, Mercedes-Benz of Annapolis is permitted by corporate radio and television advertisement in the Baltimore market. But being fifteen minutes from Prince George’s County Maryland, which is part of the Washington, D.C. metropolitan area, MBA needed a creative way to attract business from the nearby Prince George’s County area without infringing on local affiliates.

Our Solution:
A high class, interactive, updateable Nvyte highlighting the Mercedes-Benz brand and Annapolis as a destination using a local sports commentator as the narrator. The MBA Nvyte was mailed to serious potential clients as a means of providing detailed product information, up-to-date promotions and events, directions to the dealership and a quick means of receiving test drives requests.